About Us

London James is a small family run Australian baby and childrenswear boutique based on the sunny Gold Coast.
Named after our first born London-James.

Once L-J was born we found very little stunning European traditional-style baby clothes on the market especially in Australia to suit our taste, and more specifically for boys.

After shipping in his clothes for a while from overseas & too many comments to mention on his beautifully designed and fashionable traditional clothing, we decided to open our boutique baby.  We want to bring you only the most beautifully stunning and finest quality clothing from some of the best European/American brands there are.

We're proud to offer the highest quality, most unique merchandise in Baby and childrenswear on the market in Australia.

From our family to yours, we put lots of love and careful attention in to each item and we hope you enjoy London James as much as we enjoy bringing it to you and hope our pieces will become an adored part of your child's wardrobe for generations to come.

Your's Thankfully
Lauren, Luke, London-James & Aurelia Rose